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Stock
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Newton, IA
Hawkeye Incubator Co.
Newton, IA
Chattanoga, TN
Chattanoga Brewing Co.
Chattanoga, TN
Cleveland, OH
I. Leisy Brewing Co.
Cleveland, OH
Easton, PA
Seitz Brewing Co.
Easton, PA
Utica, NY
West End Brewing Co.
Utica, NY

The 'Stock' Exchange
The Meek Co.:    No. 73    "Prosit"
Date:  1906 - 1908
Size:  
12.25" x 17.25"
Type: 
Plate
Scarcity:  Uncommon
Value:  $$$ to $$$$
Condition & Brewer Dependent


Confirmed Brewer used Stock Trays


Non-Beer Related & Non-Tray Uses

General Comments
No. 73, “Prosit” continues the run of oblong designs but returns to the more common landscape orientation.  In addition, the design returns to a somewhat more contemporary subject than was depicted in No. 72.  None of the versions we’ve encountered have carried an artist’s signature, nor have we been able to find a painting upon which this design is based.  Perhaps it is a nod to Prosit:  A Book of Toasts a 1904 book by “Clotho”, a pseudonym for the San Francisco Spinner’s Club, a popular women’s club in San Francisco dedicated to encouraging creative genius is women.  In European traditions, the white chrysanthemums often symbolize truth and are associated with the fall months which seems appropriate given her dress and the fire.  In Victorian times they symbolized friendship and well-wishes.  It’s hard to say what that all adds up to here.

Potential other intended symbolism in this design involves her blue stockings—bluestockings is an 18th century terms referring to the Blue Stockings Society, a group of wealthy, intellectual English woman.  Later the term came to more broadly apply to women who showed interest in literary or intellectual matters.

Not surprisingly, given that the lady is holding glass of wine or beer, the vast majority of advertisers using this design were brewers, with the exception of The Hawkeye Incubator Co.  Despite that, this was not an overly popular design with only a handful of issuers.

Size & Shape
As a tray, No. 73 only comes in the oblong size/shapes, all of which have a black rim and usually come with a broad green/gray edge.  On all tray examples we’ve seen advertising text appears on the rim, always in gold.  We’ve also encountered just as many SFT versions, all of which have been by breweries.

Hager & Price
Hager does not discuss this design other than to place its introduction in 1906; he does include it in his catalog.  Although we are aware of a few brewery tray examples, we do not have pricing for those.  Non-brewery trays do pretty well, especially compared with non-brewery examples of other designs.  It is the SFT signs (all for breweries) where prices really perform strongly, including $6000 for a West End Brewing of Utica, NY a few years ago.  Interestingly, this is one of the few designs where we have not encountered a stock sample.
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