George Esslinger & Son Brewing Co.
Esslinger's, Inc.
Philadelphia, PA (1879 - 1964)

Information from American Breweries II ( Author: Dale P. Van Wieren, Publisher: Eastern Coast Breweriana Association - 1995)

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Legal Name	AB-II Code	Dates
George Esslinger	PA 418a	1879 - 1893
George Esslinger & Son	PA 418b	1893 - 1907
George Esslinger & Son Brewing Co.	PA 418c	1907 - 1920
Esslinger's, Inc., Plant #1	PA 418d	1933 - 1964

Manufacturer

Stock

Date

Width

Height

Depth

Style

Art Application

Unknown

1907

1920

17"

12"

0.5"

Inverted Pie

Lithograph

Comments:

From the Collection of Daryl Ziegler.

Documented Serving Trays for this Brewer

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George Esslinger & Son Brewing Co.

1907 - 1920

Image Courtesy of
Tavern Trove

Manufacturer

Stock

Date

Width

Height

Depth

Style

Art Application

Novelty Advertising Co.

1893 - Present

1930's

13.5"

10.5"

1.25"

Pie

Lithograph

Comments:

From the Collection of Mark Rogers.

Esslinger's, Inc.

1933 - 1964

Manufacturer

Stock

Date

Width

Height

Depth

Style

Art Application

Novelty Advertising Co.

1893 - Present

1930's

13.5"

10.5"

1.25"

Pie

Lithograph

Comments:

From the Collection of Mark Rogers.

Esslinger's, Inc.

1933 - 1964

Manufacturer

Stock

Date

Width

Height

Depth

Style

Art Application

CANCO

1904 - Present

1948

13"

1.75"

SS Dish

Lithograph

Comments:

From the Collection of Mark Rogers. "Philadelphia's Only Premium Beer"

Esslinger's, Inc.

1933 - 1964

Manufacturer

Stock

Date

Width

Height

Depth

Style

Art Application

The Beach Co.

1802 - 1950

1948

13"

SS Dish

Lithograph on Aluminum

Comments:

From the Collection of John Demczyszyn. "The Beer with the Million Dollar Flavor"

Manufacturer

Stock

Date

Width

Height

Depth

Style

Art Application

Mason

Can Co.

1950's

13.5"

10.5"

1.25"

Pie

Lithograph

Comments:

From the Collection of John Demczyszyn. Variation from the one above as there is a red border around the yellow circle on this one and not on the one above. This one also does not have the white highlights on the word "Esslinger's."

Esslinger's, Inc.

1933 - 1964

Manufacturer

Stock

Date

Width

Height

Depth

Style

Art Application

Novelty Advertising Co.

1893 - Present

1938

14"

1.5"

SS Dish

Lithograph

Comments:

Image Courtesy of ABA Journal No. 247. 14" Novelty Advertising Co. "Beer," with "Quality" bottle label version. We are noting that there is possibly a variation on this 14" Beer version by Novelty that may have a label that says "Premium," versus "Quality" or "Repeal." Please contact us if you have a proof of life picture that we can add.

Esslinger's, Inc.

1933 - 1964

Manufacturer

Stock

Date

Width

Height

Depth

Style

Art Application

Novelty Advertising Co.

1893 - Present

1938

14"

1.5"

SS Dish

Lithograph

Comments:

Image Courtesy of ABA Journal No. 247. 14" Novelty Advertising Co. "Beer," with "Repeal" bottle label version.

Esslinger's, Inc.

1933 - 1964

The yellow highlighted section below is dedicated to the true "Esslinger Little Man" collectors. The differences here are subtle to most, but important to the serious regional collectors. Sorted by Tray Manufacturer in the Table and by normal 'by date' earliest-to-latest, with the Tray Detail captures:

Tray Manufacturer	Size	Logo	Bottle Label	Scarcity	Date Estimate
American Colortype Co.	12"	"Ale"	"Quality"	Common	1941
American Colortype Co.	12"	"Beer"	"Quality"	Common	1941
Electro-Chemical Engraving Co.	12"	"Beer"	1933 Label	Very Rare	1935
Novelty Advertising Co.	12"	"Ale"	"Quality"	Uncommon	1940
Novelty Advertising Co.	12"	"Beer"	"Quality"	Common	1940
Novelty Advertising Co.	14"	"Ale"	"Quality"	Uncommon	1938
Novelty Advertising Co.	14"	"Beer"	"Repeal"	Rare	1938
Novelty Advertising Co.	14"	"Beer"	"Quality"	Uncommon	1938

"Quality" Label

"Repeal" Label

Manufacturer

Stock

Date

Width

Height

Depth

Style

Art Application

Novelty Advertising Co.

1893 - Present

1938

14"

1.5"

SS Dish

Lithograph

Comments:

Image Courtesy of ABA Journal No. 247. 14" Novelty Advertising Co. "Ale," with "Quality" bottle label version.

Esslinger's, Inc.

1933 - 1964

Manufacturer

Stock

Date

Width

Height

Depth

Style

Art Application

Novelty Advertising Co.

1893 - Present

1938

12"

1.25"

SS Dish

Lithograph

Comments:

Image Courtesy of ABA Journal No. 247. 12" Novelty Advertising Co. "Ale," with "Quality" bottle label version.

Esslinger's, Inc.

1933 - 1964

Esslinger's, Inc.

1933 - 1964

Manufacturer

Stock

Date

Width

Height

Depth

Style

Art Application

Mason

Can Co.

1950's

13"

1.75"

SS Dish

Lithograph

Comments:

From the Collection of Mark Rogers. This tray may have been a setup piece, as under close inspection you can see an Erlanger 13" Pony tray design underneath the final paint. There is a variation with the red border around the yellow circle on this one being much thinner than the one above, but this could have been alignment during setup. The white highlight on this version is also much more pronounced than the one above, but this could just be fading on the other example.

Esslinger's, Inc.

1933 - 1964

Manufacturer

Stock

Date

Width

Height

Depth

Style

Art Application

Novelty Advertising Co.

1893 - Present

1944

15.25"

1.5"

SS Dish

Decal on Plastic

Comments:

From the Collection of John Demczyszyn. Believed to be an inhouse design, as the decal has been seen separately.

Esslinger's, Inc.

1933 - 1964

Manufacturer

Stock

Date

Width

Height

Depth

Style

Art Application

American

Can Co.

1901 - Present

1955

13"

1.75"

SS Dish

Lithograph

Comments:

From the Collection of Mark Rogers. Per Tray Collectors detailed work in the ABA Journal No. 247, the design matches Esslinger's label change in 1955. Cream colored inside rim.

Esslinger's, Inc.

1933 - 1964

Manufacturer

Stock

Date

Width

Height

Depth

Style

Art Application

American

Can Co.

1901 - Present

1955

12"

1.25"

SS Dish

Lithograph

Comments:

From the Collection of Mark Rogers. Per Tray Collectors detailed work in the ABA Journal No. 247, the design matches Esslinger's label change in 1955. Solid white inside rim.

Esslinger's, Inc.

1933 - 1964

Manufacturer

Stock

Date

Width

Height

Depth

Style

Art Application

American

Can Co.

1901 - Present

1960

12"

13"

12"

13"

1.25"

1.75"

SS Dish

Lithograph

Comments:

Internet auction image capture.

Esslinger's, Inc.

1933 - 1964

Esslinger's, Inc.

1933 - 1964

Manufacturer

Stock

Date

Width

Height

Depth

Style

Art Application

Electro-Chemical Engraving Co.

1900 - 1950

1935

12"

1.25"

SS Dish

Lithograph

Comments:

Image Courtesy of ABA Journal No. 247. 12" Electro-Chemical Engraving Co. "Beer," with "1935" bottle label version.

Manufacturer

Stock

Date

Width

Height

Depth

Style

Art Application

American Colortype Co.

1930 - ????

1941

12"

1.25"

SS Dish

Lithograph

Comments:

From the Collection of Mark Rogers. 12" American Colortype Co. "Ale" version. Also note the "Esslinger's, Inc." above "Philadelphia, PA."

Esslinger's, Inc.

1933 - 1964

Manufacturer

Stock

Date

Width

Height

Depth

Style

Art Application

American Colortype Co.

1930 - ????

1941

12"

1.25"

SS Dish

Lithograph

Comments:

From the Collection of John Demczyszyn. 12" American Colortype Co. "Beer" version. Also note the "Esslinger's, Inc." above "Philadelphia, PA."

Esslinger's, Inc.

1933 - 1964

Manufacturer

Stock

Date

Width

Height

Depth

Style

Art Application

Novelty Advertising Co.

1893 - Present

1940

12"

1.25"

SS Dish

Lithograph

Esslinger's, Inc.

1933 - 1964

Comments:

From the Collection of Mark Rogers. 12" Novelty Advertising Co. "Beer," with "Quality" bottle label version.