Brooklyn, NY (1883 to 1973)
Legal Name |
AB-II Code |
Dates |
Landzer |
NY 139a |
???? - 1883 |
Piel Bros., Inc. |
NY 139b |
1883 - 1933 |
Piel Bros., Inc. |
NY 139c |
1933 - 1973 |
Manufacturer |
Stock |
Date |
Width |
Height |
Depth |
Style |
Art Application |
Brooklyn Mfg. Co. |
No |
1900 to 1920 |
13" |
13" |
1.25" |
Deep Lip |
Lithograph |
Comments: |
From the Collection of Mark Rogers. |
Please forward any internet site links for this Brewer
Manufacturer |
Stock |
Date |
Width |
Height |
Depth |
Style |
Art Application |
Brooklyn Mfg. Co. |
No |
1900 to 1920 |
13" |
13" |
1.25" |
Deep Lip |
Lithograph |
Comments: |
From the Collection of Elwood Brews. |
Manufacturer |
Stock |
Date |
Width |
Height |
Depth |
Style |
Art Application |
Electro-Chemical Engraving Co. 1900 - 1950 |
No |
1930's |
13" |
13" |
1.25" |
Inverted Pie |
Lithograph |
Comments: |
From the Collection of Herb Phelps. |
Manufacturer |
Stock |
Date |
Width |
Height |
Depth |
Style |
Art Application |
Electro-Chemical Engraving Co. 1900 - 1950 |
No |
1930's |
12" |
12" |
1.25" |
SS Dish |
Lithograph |
Comments: |
From the Collection of Mark Rogers. Brown rim - Plump Elves. |
Manufacturer |
Stock |
Date |
Width |
Height |
Depth |
Style |
Art Application |
Electro-Chemical Engraving Co. 1900 - 1950 |
No |
1930's |
12" |
12" |
1.25" |
SS Dish |
Lithograph |
Comments: |
From the Collection of Daryl Ziegler. Brown rim - Skinny Elves. |
Manufacturer |
Stock |
Date |
Width |
Height |
Depth |
Style |
Art Application |
Unknown |
No |
1930's |
12" |
12" |
1.25" |
SS Dish |
Lithograph |
Comments: |
From the Collection of Elwood Brews. Green rim - Plump Elves. |
Manufacturer |
Stock |
Date |
Width |
Height |
Depth |
Style |
Art Application |
The Burdick Co. 1929 - 1940 |
No |
1940's |
12" |
12" |
1.25" |
SS Dish |
Lithograph |
Comments: |
From the Collection of Mark Rogers. |
Manufacturer |
Stock |
Date |
Width |
Height |
Depth |
Style |
Art Application |
The Burdick Co. 1929 - 1940 |
No |
1930's |
13" |
13" |
1.5" |
SS Dish |
Lithograph |
Comments: |
From the Collection of Mark Rogers. |
Manufacturer |
Stock |
Date |
Width |
Height |
Depth |
Style |
Art Application |
The Burdick Co. 1929 - 1940 |
No |
1940's |
13" |
13" |
1.5" |
SS Dish |
Lithograph |
Comments: |
Image Courtesy of Tavern Trove. There are two version of this. This one marked as "Burdick" in the red stripe against the inside rim, with the other variation with "Piels Bros., Inc. New York" above the red stripe. |
Manufacturer |
Stock |
Date |
Width |
Height |
Depth |
Style |
Art Application |
American Can Co. 1901 - Present |
No |
Mid 1950's |
13" |
13" |
1.5" |
SS Dish |
Lithograph |
Comments: |
From the Collection of Mark Rogers. |
Manufacturer |
Stock |
Date |
Width |
Height |
Depth |
Style |
Art Application |
American Can Co. 1901 - Present |
No |
1940's |
13" |
13" |
1.5" |
SS Dish |
Lithograph |
Comments: |
From the Collection of Mark Rogers. |
In 1955, Piels hired Young & Rubicam of New York to develop a television advertising campaign. Copywriter Ed Graham created Bert and Harry Piel, fictitious owners and promoters of the beer. Jack Sidebotham drew the cartoon artwork. Famous radio comedy duo Bob Elliott and Ray Goulding of the Bob and Ray Show voiced the characters, who were opposites. Bert (Goulding) was short and bombastic, while Harry (Elliott) was tall and soft-spoken.
The ad campaign was among the first to use humor to sell a product on television. Its appeal was in the earnestness with which the brothers mocked conventional TV sales talk with slogans like “Throat-wise, it’s delicious.” Bert and Harry were tested in two regional markets. Piels’ sales skyrocketed after the TV spot aired, and the campaign was a notable success.
Although the commercials did not air nationally, their popularity garnered considerable press coverage. By 1956, Bert and Harry were seen all over the Northeast and reshaped the nature of TV advertising. Piels beer sales increased by 21 percent. There was a Bert and Harry fan club, and people wrote them letters. In response to fan requests, Piels placed ads in a Manhattan newspaper that listed the stations and times when the 20- and 60-second beer commercials would air.
However, after more than 100 TV spots, Young & Rubicam replaced Bert and Harry in 1960 with a new campaign featuring live actors. More than one-and-a-half million customers wrote angry letters, and Piels’ sales plummeted. Two years later, Young & Rubicam acknowledged the marketing blunder and attempted to bring back Bert and Harry, but their efforts failed. Piels was sold in 1962." Information from Worthpoint
Manufacturer |
Stock |
Date |
Width |
Height |
Depth |
Style |
Art Application |
American Can Co. 1901 - Present |
No |
1957 |
13" |
13" |
1.5" |
SS Dish |
Lithograph |
Comments: |
From the Collection of Mark Rogers. |
Manufacturer |
Stock |
Date |
Width |
Height |
Depth |
Style |
Art Application |
American Can Co. 1901 - Present |
No |
1957 |
13" |
13" |
1.5" |
SS Dish |
Lithograph |
Comments: |
Internet auction image capture. |
Manufacturer |
Stock |
Date |
Width |
Height |
Depth |
Style |
Art Application |
American Can Co. 1901 - Present |
No |
1957 |
13" |
13" |
1.5" |
SS Dish |
Lithograph |
Comments: |
Internet auction image capture. Searches tell us this version is seen much less often than the other ones. Please send us a better representation of this tray if you have one. |
Manufacturer |
Stock |
Date |
Width |
Height |
Depth |
Style |
Art Application |
Continental Can Co. 1904 - Present |
No |
1960's |
13" |
13" |
1.5" |
SS Dish |
Lithograph |
Comments: |
From the Collection of Mark Rogers. "Tastes best of all - because it is the Driest of all." |
Manufacturer |
Stock |
Date |
Width |
Height |
Depth |
Style |
Art Application |
Continental Can Co. 1904 - Present |
No |
1960's |
12" |
12" |
1.25" |
SS Dish |
Lithograph |
Comments: |
From the Collection of Mark Rogers. "Less N.F. S. (Non-Fermented Sugar) means a drier, more satisfying flavor!" |
Manufacturer |
Stock |
Date |
Width |
Height |
Depth |
Style |
Art Application |
American Can Co. 1901 - Present |
No |
1960's |
12" |
12" |
1.25" |
SS Dish |
Lithograph |
Comments: |
From the Collection of Mark Rogers. "De-licious! De-light-ful! De-mand it!" |
Manufacturer |
Stock |
Date |
Width |
Height |
Depth |
Style |
Art Application |
American Can Co. 1901 - Present |
No |
1960's |
12" |
12" |
1.25" |
SS Dish |
Lithograph |
Comments: |
Internet auction image capture. |
Manufacturer |
Stock |
Date |
Width |
Height |
Depth |
Style |
Art Application |
American Can Co. 1901 - Present |
No |
1960's |
12" |
12" |
1.25" |
SS Dish |
Lithograph |
Comments: |
From the Collection of Mark Rogers. "De-licious! De-light-ful! De-mand it!" |
Manufacturer |
Stock |
Date |
Width |
Height |
Depth |
Style |
Art Application |
Continental Can Co. 1904 - Present |
No |
1961 |
12" |
12" |
1.25" |
SS Dish |
Lithograph |
Comments: |
From the Collection of Mark Rogers. |
Manufacturer |
Stock |
Date |
Width |
Height |
Depth |
Style |
Art Application |
Continental Can Co. 1904 - Present |
No |
1960's |
12" |
12" |
1.25" |
SS Dish |
Lithograph |
"Feel its Huskier Flavor"
Comments: |
Internet auction image capture. Three different inside rim slogan versions. |
"Peak Flavor - Brewed"
"Piels"
Manufacturer |
Stock |
Date |
Width |
Height |
Depth |
Style |
Art Application |
Unknown |
No |
1967 |
13" |
13" |
1.5" |
SS Dish |
Painted Vinyl |
Comments: |
Internet auction image capture. |
Manufacturer |
Stock |
Date |
Width |
Height |
Depth |
Style |
Art Application |
Unknown |
No |
1970's |
13" |
13" |
1.5" |
SS Dish |
Painted Vinyl |
Comments: |
Internet auction image capture. |
Manufacturer |
Stock |
Date |
Width |
Height |
Depth |
Style |
Art Application |
Unknown |
No |
Unknown |
13" |
13" |
1.5" |
SS Dish |
Wood |
Comments: |
Internet auction image capture. Contact us if you have any information on this unusual wood tray. |
