Famous Old Lemp Beer
"Extra Pale - On Draught - Original Lager - In Bottles"
Tray Manufacturer:
The Novelty Advertising Co.
Coshocton, OH
Est. Near Mint Value:
$400.00
Date of Manufacture:
1940's
Condition:
Very Good
Size, Shape & Style:
13.5" x 10.25 x 1.25"
Rectangular - Pie
Date & Where Purchased:
May 2001
St. Louis Breweriana Show
Nickname:
Rectangular Lemp
Stock Tray:
No
Lemp Brewing Co.
East 4St. Louis, Illinois
Comments: Very nice, not all that common of a Lemp tray. I have seen four or five and they all have similar face issues. This is the nicest I have seen to date. A very attractive tray when it is clean. A knowledgable Lemp collector contacted me with the following:

"...please note that your tray is a Post-Pro tray (circa 1947) from the Wm. J. Lemp Brewing Company of East St. Louis, Ill. The brewery was short-lived as one of the Lemp decendents (Edwin Lemp) tried to give brewing one more try and capitalize upon the family name. Since the rights to the Lemp shield had been sold to the Griesediecks (the founders of the Falstaff Brewing Corp.) during Prohibition, Edwin could not use the famous shield in any of his Lemp advertising."
Brewery - Lemp Theme - Logos Geography - MO Tray # 443
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